Our Firm is an enthusiastic supporter of the Sony Open Tennis Tournament held on Key Biscayne every year. The Tournament recently concluded its 2014 play and we were curious about its impact on our local community.
So we asked Adam Barrett, Sony Open Tennis, Executive Vice President, for the stats. This year the Sony Open had 306,000 visitors; served 45,000 cups of coffee; and filled 15,000 hotel room nights booked directly through the Tournament. (There were many more guests who booked their rooms on their own.) There were 90 domestic hours of TV broadcasting the Tournament, and 190 countries broadcast 8,000 hours of total TV coverage overseas.
For those who are involved in Human Resources, the Tournament employed approximately 3,000 local folks and had an overall financial impact on the community of over $380 million. Mr. Barrett told us that this is the equivalent of having the Super Bowl in Miami every year. It is surprising to many that one 13-day event has such a big impact on so many.
We look forward to seeing you at Stearns Weaver Miller’s 24th Annual Labor and Employment Law Seminar at the Trump National Doral Hotel on May 1, 2014.